Social Content
Having independently grossed over 107 million views and over 19 million likes, I have crafted social pages guided by aesthetics and emerging social trends to create audience engagement whilst maintaining high-quality visuals.
Below is a visual summary of some examples of the collaborative and individual social content I have been a part of, and my approaches to each involvement.
Personal TikTok
Sole Creator
Visual aesthetics, algorithmic appeal
Approach:
Created TikTok-native content that edited personal footage into short-form content that combined proven successful formats (e.g. shareable captions, highly viewed audios, teal-leaning colouring).
Gemink Art
Digital Content / Marketing Advisor
Fostering artistic community and individualism
Approach:
Engaging the community and perpetuating the unique artist identity. Focusing on interactive content (e.g. CTA captioning, giveaways, polls) and colourful, whimsical aesthetics.
Approach:
Focused on a retro-film aesthetic to create a bespoke annual identity with a bold, simplistic colour palette (aiding budgetary limitations for visual consistency for the venue design). Created Instagram-native content that aimed to work simultaneously as independent posts whilst contributing to the aesthetics of the larger page.
Lot 108
Outreach and Production Member
High-quality visuals, low-budget productions
Approach:
Created high-quality visual projects, focusing on YouTube native content that sought to push the limitations of a student production. Created visuals and effects with industry influence that aimed to replicate a similar quality without a similar budget.